Lecture Slides

Quarto revealjs slide decks for Weeks 1 to 3. Each week has a separate lecture deck. Tutorial decks are available for Weeks 1 and 2.

Week 1: The Digital Population

Deck	Description
Week 1 Lecture	The digital population, audience signals, evidence classification, persona construction
Week 1 Tutorial	Google Trends evidence exercise, persona draft, one-week media plan

Week 2: Linking Classic and Digital Planning

Deck	Description
Week 2 Lecture	STP, marketing mix, hierarchy of effects, relationship marketing, elaboration likelihood model
Week 2 Tutorial	Positioning canvas workshop, channel selection exercise, Week 2 submission preparation

Week 3: Persuasive Imagery and Visual Design

Deck	Description
Week 3 Lecture	Cognitive fluency, dual coding, semiotics, visual hierarchy, accessibility standards, AI image use

Instructor Use

Each deck is intentionally concise. Use the chapter for detailed explanation and the slide speaker notes for facilitation prompts. Slides open as self-contained HTML. No internet connection is required to present them.

Additional weeks will be added as chapters are proofread and released.