Books, course materials, and teaching systems, built for open use and designed to produce multiple output formats from a single source.
Statistics for Managers
A Quarto-based textbook and teaching suite for management students and practitioners. The first public release is being proofread ahead of a planned June 2026 launch, with the book, decks, datasets, and Moodle-ready teaching materials being finalised together.
A Quarto textbook manuscript with datasets and teaching resources for marketing intelligence workflows in R. The current structure moves from foundations, data cleaning, and text analysis to campaign performance, network analysis, web and search analytics, customer segmentation, and A/B testing.
Applied Methods for Managers
A Quarto textbook in active development on AI-augmented marketing analysis for managers. The current outline covers working with marketing data, customer understanding, campaign measurement, attribution, forecasting, AI-powered reporting, and an end-to-end case study.
A Practical Guide for Students and Early-Career Researchers
A Quarto book on rigorous quantitative analysis with small samples, especially for education, health, business, social science, and Small Island Developing States contexts. The current plan covers exact and resampling methods, rank-based analysis, penalised and Bayesian regression, worked projects, and guided lab practicals.
Published textbooks are released for open educational use, and the works in progress are being prepared for the same teaching-oriented release model. If you use Data-Driven Management in a course or workshop, a note to mohammedali.page@gmail.com is appreciated but not required.