Research

This list follows the current CV and combines indexed journal articles with other public publication outputs listed there.

• 2025
  Why Method Matters: A Systematic Review and Meta-Analysis of the Marketing Capability–Performance Relationship

  Encyclopedia, 5(4), 212 · Sharafuddin & Janarthanam SCOPUS
• 2025
  Factors Influencing Cross-Border E-Commerce Adoption of Thai MSMEs: A Fuzzy DEMATEL Approach

  Sustainability, 17(8), 3632 · Madhavan, Sharafuddin & Wangtueai Q1
• 2025
  A Bibliometric and Conceptual Analysis of Digital Marketing: Capabilities, Strategies, Innovation, and Firm Performance

  Multidisciplinary Reviews, 8(8), 2025252 · Sharafuddin & Janarthanam SCOPUS
• 2024
  Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand's Tourism Services

  Administrative Sciences, 14(11), 273 · Sharafuddin, Madhavan & Wangtueai Q2
• 2024
  Impact of Industry 5.0 Readiness on Sustainable Business Growth of Marine Food Processing SMEs in Thailand

  Administrative Sciences, 14(6), 110 · Madhavan, Sharafuddin & Wangtueai Q2
• 2024
  Measuring the Industry 5.0-Readiness Level of SMEs Using Industry 1.0–5.0 Practices: The Case of the Seafood Processing Industry

  Sustainability, 16(5), 2205 · Madhavan, Sharafuddin & Wangtueai Q1
• 2023
  Short-Term Forecasting for Airline Industry: The Case of Indian Air Passenger and Air Cargo

  Global Business Review, 24(6), 1145–1179 · Madhavan, Sharafuddin, Piboonrungroj & Yang Q2
• 2022
  The Precipitative Effects of Pandemic on Open Innovation of SMEs: A Scientometrics and Systematic Review of Industry 4.0 and Industry 5.0

  Journal of Open Innovation, 8(3), 152 · Madhavan, Wangtueai, Sharafuddin & Chaichana Q1
• 2022
  Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand: a PLS-SEM Approach

  Sustainability, 14(15), 9673 · Madhavan, Sharafuddin & Chaichana Q1
• 2022
  The Effects of Innovation Adoption and Social Factors between Sustainable Supply Chain Management Practices and Sustainable Firm Performance: A Moderated Mediation Model

  Sustainability, 14(15), 9099 · Sharafuddin, Madhavan & Chaichana Q1
• 2022
  Assessing Island Destination Service Quality: An Integrated Model through Co-Creation of Destination e-Image

  Global Business Review · Sharafuddin, Madhavan & Wangtueai Q2
• 2022
  Blue Economy: The Past and Present from the World and Future Directions for Thailand

  Maritime Technology and Research, 4(2) · Koondee, Sharafuddin & Madhavan Q4
• 2021
  Assessing Mangrove Deforestation Using Pixel-Based Image: A Machine Learning Approach

  Bulletin of Electrical Engineering and Informatics, 10(6) · Dawod & Sharafuddin Q3
• 2021
  Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL

  Global Business Review · Madhavan, Sharafuddin & Wangtueai Q2
• 2021
  Expanding Themes of Destination E-Image and Service Quality: A Qualitative Study Using Conversational Interview

  Academy of Strategic Management Journal, 20(4) · Sharafuddin, Madhavan & Wangtueai Q3
• 2020
  Measurement Model for Assessing Community-Based Wellness Tourism Needs

  e-Review of Tourism Research, 18(2), 311–336 · Sharafuddin & Madhavan
• 2020
  Thematic Evolution of Blue Tourism: A Scientometric Analysis and Systematic Review

  Global Business Review · Sharafuddin & Madhavan Q2
• 2018
  Modeling and Mapping Personal Learning Environment of Thai International Higher Education Students

  Asian Journal of Education and Training, 4(1), 35–40 · Sharafuddin, Sawad & Wongwai
• 2017
  China's Outbound Tourism and Thailand

  Journal of Asia Pacific Studies, 4(3), 386–394 · Sharafuddin
• 2016
  Understanding Personal Learning Environment Perspectives of Thai International Tourism and Hospitality Higher Education Students

  Journal of Education and Practice, 7(10), 128–139 · Tanyong & Sharafuddin
• 2015
  Types of Tourism in Thailand

  E-Review of Tourism Research, 12(3/4), 210–219 · Sharafuddin Q3
• 2015
  Siddha and Wellness Tourism: Opportunities and Challenges for Brand Tamilnadu

  International Journal of Research Ayurveda Pharmacy, 6(3) · Sharafuddin Q3
• 2014
  Halal Market in India: Opportunities and Challenges

  ISBN Book Chapter · Alagappa Institute of Management International Conference · Sharafuddin

• 2026
  A Pre-Registered Acceptance Test of an AI-Assisted Conversational Room-Service Booking System in Maldivian Resorts Using AIC-RSAM

  ICSRI 2026 · Villa College, Maldives · Ashlin Nimo & Sharafuddin
• 2026
  The DIPMA Framework: A Cyclical Workflow for Statistical Reasoning in Business Research

  FOS 2026 · Thiagarajar School of Management, Madurai, India
• 2026
  Technological Transformations and Their Impact on Human Resource Management and Industrial Relations: Systematic Review

  FOS 2026 · Thiagarajar School of Management, Madurai, India
• 2026
  Challenges and Solutions in Souvenir Practices for Sustainable Tourism: A Systematic Review Towards Achieving SDGs

  FOS 2026 · Thiagarajar School of Management, Madurai, India
• 2026
  Gastronomic E-Image and Behavioural Intentions: A Feedback-Loop Framework

  FOS 2026 · Thiagarajar School of Management, Madurai, India
• 2026
  IMO 2020 and Global Shipping Connectivity: A Causal Analysis

  TES 2026 · Chiang Mai University, Thailand · Sharafuddin, Madhavan & Nair
• 2026
  Post-Pandemic Drivers of Deep-Sea Freight Rate Volatility

  TES 2026 · Chiang Mai University, Thailand · Madhavan, Sharafuddin, Nair & Kiran
• 2025
  Logistics Performance and Trade in Small Island Developing States: A Regional Fixed Effects Analysis of Digital and Economic Drivers

  ICSRI 2025 · Villa College, Maldives · Sharafuddin & Madhavan
• 2024
  The Antecedent Role of Digital Marketing Effectiveness on Tourist Perception and Behavioural Intention: Propositions and Conceptual Framework

  ICON-24 · Hindustan College of Arts and Science, Tamil Nadu, India
• 2024
  A Review on Factors Influencing Cross-Border E-Commerce of MSMEs

  ICON-24 · Hindustan College of Arts and Science, Tamil Nadu, India
• 2023
  Impact of Industry 5.0 Competitiveness Readiness on the Sustainable Growth of SMEs: A Conceptual Framework and Propositions

  PSG Institute of Management, Coimbatore, India
• 2023
  Conceptual Gap between Industry 1.0 - 5.0 - Can SMEs Escalate in the Industrial Revolution

  PSG Institute of Management, Coimbatore, India
• 2020
  Systematic Review of Service Quality in Maritime Business Research

  PIMSAT, Thanjavur, India · Sharafuddin & Madhavan
• 2019
  Time Series Forecasting Using ARIMA vs. Bayesian Structural Time Series Models

  IFSPA · Hong Kong Polytechnic University · Madhavan, Piboonrungroj & Sharafuddin
• 2019
  Coastal, Marine and Maritime Tourism: A Scientometrics Analysis of 21st Century Business and Management Research

  PIMSAT, Thanjavur, India
• 2015
  Segmenting Shopping Tourism Market Based on Retail Store Images With Reference to Puducherry

  Bon Secours College, Thanjavur, India
• 2014
  Determinants of Sub-Urban Consumers Intention to Purchase Frozen Food at Convenience Stores in Ongkharak, Thailand

  Uttaradit Rajabhat University International Conference, Thailand
• 2014
  Applicability of RSQS at Convenience Stores Perspective in Ongkharak, Thailand

  PIMSAT, Thanjavur, India · Madhavan & Sharafuddin
• 2014
  Online Presence and Current Status of Tamil Nadu Tourist Omni Bus Services in Social Media

  Fatima College, Madurai, India
• 2014
  Halal Market in India - Opportunities and Challenges

  Alagappa Institute of Management International Conference, Karaikudi, India
• 2014
  Tourists' Motivations, Experience and Satisfaction Towards Nakhon Nayok Province

  NEU National and International Research Conference, Khon Kaen, Thailand

• 2025–27
  Assessing and Navigating Digital Readiness in GVC Integration and SMEs Competitiveness for Sustainable Growth in Oman's Blue Economy Sectors

  Co-Investigator · Ministry of Higher Education, Research and Innovation, Oman
• 2023–24
  Assessing the Digital Marketing Effectiveness of Blue Tourism Services in Thailand

  Project Leader · Chiang Mai University, Thailand
• 2023–24
  Exploring Thailand's E-Commerce Attractiveness towards Cross-Border Trade

  Co-Investigator · Chiang Mai University, Thailand
• 2023–24
  Modelling Opportunities and Challenges for Seafood Processing SMEs in Global Value Chains - Analysing and Predicting Exports-Imports

  Co-Investigator · Chiang Mai University, Thailand
• 2021–23
  Assessing the Determinants of Industry 5.0 Competitiveness Readiness among Thailand's Marine Food Processing SMEs

  Co-Investigator · National Research Council, Thailand
• 2020–21
  Analyzing the Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand

  Co-Investigator · กสว., Thailand
• 2020–21
  The Mediating and Moderating Role of Social Factors and Innovation Adoption in the Relationship between Sustainable Supply Chain Practices and Firm Performance: A Case Study of Seafood Restaurants in Thailand

  Project Leader · กสว., Thailand
• 2020–21
  Trade Opportunities between Coromandel Coast of India and Andaman Region of Thailand - An Exploratory Study

  Co-Investigator · Chiang Mai University, Thailand
• 2018
  Supply Chain Management and Logistics in Processed Food and Agro Products Industry

  Project Leader · Embassy of India, Bangkok, Thailand