Research: Mohammed Ali Sharafuddin

23Publications

20Conferences

9Funded Projects

2014Earliest Item

2026Most Recent

Research Areas

Digital Marketing and Marketing Analytics

Sustainability, Resilience, and Service-Sector Performance

Tourism, Destination, and Service Quality Studies

Research Methods and Statistical Reasoning

Maritime, Blue Economy, and Logistics

Teaching and Learning in Higher Education

Selected Publications

This list follows the current CV and combines indexed journal articles with other public publication outputs listed there.

2025
Why Method Matters: A Systematic Review and Meta-Analysis of the Marketing Capability–Performance Relationship
Encyclopedia, 5(4), 212 · Sharafuddin & Janarthanam SCOPUS
2025
Factors Influencing Cross-Border E-Commerce Adoption of Thai MSMEs: A Fuzzy DEMATEL Approach
Sustainability, 17(8), 3632 · Madhavan, Sharafuddin & Wangtueai Q1
2025
A Bibliometric and Conceptual Analysis of Digital Marketing: Capabilities, Strategies, Innovation, and Firm Performance
Multidisciplinary Reviews, 8(8), 2025252 · Sharafuddin & Janarthanam SCOPUS
2024
Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand's Tourism Services
Administrative Sciences, 14(11), 273 · Sharafuddin, Madhavan & Wangtueai Q2
2024
Impact of Industry 5.0 Readiness on Sustainable Business Growth of Marine Food Processing SMEs in Thailand
Administrative Sciences, 14(6), 110 · Madhavan, Sharafuddin & Wangtueai Q2
2024
Measuring the Industry 5.0-Readiness Level of SMEs Using Industry 1.0–5.0 Practices: The Case of the Seafood Processing Industry
Sustainability, 16(5), 2205 · Madhavan, Sharafuddin & Wangtueai Q1
2023
Short-Term Forecasting for Airline Industry: The Case of Indian Air Passenger and Air Cargo
Global Business Review, 24(6), 1145–1179 · Madhavan, Sharafuddin, Piboonrungroj & Yang Q2
2022
The Precipitative Effects of Pandemic on Open Innovation of SMEs: A Scientometrics and Systematic Review of Industry 4.0 and Industry 5.0
Journal of Open Innovation, 8(3), 152 · Madhavan, Wangtueai, Sharafuddin & Chaichana Q1
2022
Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand: a PLS-SEM Approach
Sustainability, 14(15), 9673 · Madhavan, Sharafuddin & Chaichana Q1
2022
The Effects of Innovation Adoption and Social Factors between Sustainable Supply Chain Management Practices and Sustainable Firm Performance: A Moderated Mediation Model
Sustainability, 14(15), 9099 · Sharafuddin, Madhavan & Chaichana Q1
2022
Assessing Island Destination Service Quality: An Integrated Model through Co-Creation of Destination e-Image
Global Business Review · Sharafuddin, Madhavan & Wangtueai Q2
2022
Blue Economy: The Past and Present from the World and Future Directions for Thailand
Maritime Technology and Research, 4(2) · Koondee, Sharafuddin & Madhavan Q4
2021
Assessing Mangrove Deforestation Using Pixel-Based Image: A Machine Learning Approach
Bulletin of Electrical Engineering and Informatics, 10(6) · Dawod & Sharafuddin Q3
2021
Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL
Global Business Review · Madhavan, Sharafuddin & Wangtueai Q2
2021
Expanding Themes of Destination E-Image and Service Quality: A Qualitative Study Using Conversational Interview
Academy of Strategic Management Journal, 20(4) · Sharafuddin, Madhavan & Wangtueai Q3
2020
Measurement Model for Assessing Community-Based Wellness Tourism Needs
e-Review of Tourism Research, 18(2), 311–336 · Sharafuddin & Madhavan
2020
Thematic Evolution of Blue Tourism: A Scientometric Analysis and Systematic Review
Global Business Review · Sharafuddin & Madhavan Q2
2018
Modeling and Mapping Personal Learning Environment of Thai International Higher Education Students
Asian Journal of Education and Training, 4(1), 35–40 · Sharafuddin, Sawad & Wongwai
2017
China's Outbound Tourism and Thailand
Journal of Asia Pacific Studies, 4(3), 386–394 · Sharafuddin
2016
Understanding Personal Learning Environment Perspectives of Thai International Tourism and Hospitality Higher Education Students
Journal of Education and Practice, 7(10), 128–139 · Tanyong & Sharafuddin
2015
Types of Tourism in Thailand
E-Review of Tourism Research, 12(3/4), 210–219 · Sharafuddin Q3
2015
Siddha and Wellness Tourism: Opportunities and Challenges for Brand Tamilnadu
International Journal of Research Ayurveda Pharmacy, 6(3) · Sharafuddin Q3
2014
Halal Market in India: Opportunities and Challenges
ISBN Book Chapter · Alagappa Institute of Management International Conference · Sharafuddin

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Conference Presentations

2026
The DIPMA Framework: A Cyclical Workflow for Statistical Reasoning in Business Research
FOS 2026 · Thiagarajar School of Management, Madurai, India
2026
Technological Transformations and Their Impact on Human Resource Management and Industrial Relations: Systematic Review
FOS 2026 · Thiagarajar School of Management, Madurai, India
2026
Challenges and Solutions in Souvenir Practices for Sustainable Tourism: A Systematic Review Towards Achieving SDGs
FOS 2026 · Thiagarajar School of Management, Madurai, India
2026
Gastronomic E-Image and Behavioural Intentions: A Feedback-Loop Framework
FOS 2026 · Thiagarajar School of Management, Madurai, India
2026
IMO 2020 and Global Shipping Connectivity: A Causal Analysis
TES 2026 · Chiang Mai University, Thailand · Sharafuddin, Madhavan & Nair
2026
Post-Pandemic Drivers of Deep-Sea Freight Rate Volatility
TES 2026 · Chiang Mai University, Thailand · Madhavan, Sharafuddin, Nair & Kiran
2025
Logistics Performance and Trade in Small Island Developing States: A Regional Fixed Effects Analysis of Digital and Economic Drivers
ICSRI 2025 · Villa College, Maldives · Sharafuddin & Madhavan
2024
The Antecedent Role of Digital Marketing Effectiveness on Tourist Perception and Behavioural Intention: Propositions and Conceptual Framework
ICON-24 · Hindustan College of Arts and Science, Tamil Nadu, India
2024
A Review on Factors Influencing Cross-Border E-Commerce of MSMEs
ICON-24 · Hindustan College of Arts and Science, Tamil Nadu, India
2023
Impact of Industry 5.0 Competitiveness Readiness on the Sustainable Growth of SMEs: A Conceptual Framework and Propositions
PSG Institute of Management, Coimbatore, India
2023
Conceptual Gap between Industry 1.0 - 5.0 - Can SMEs Escalate in the Industrial Revolution
PSG Institute of Management, Coimbatore, India
2020
Systematic Review of Service Quality in Maritime Business Research
PIMSAT, Thanjavur, India · Sharafuddin & Madhavan
2019
Time Series Forecasting Using ARIMA vs. Bayesian Structural Time Series Models
IFSPA · Hong Kong Polytechnic University · Madhavan, Piboonrungroj & Sharafuddin
2019
Coastal, Marine and Maritime Tourism: A Scientometrics Analysis of 21st Century Business and Management Research
PIMSAT, Thanjavur, India
2015
Segmenting Shopping Tourism Market Based on Retail Store Images With Reference to Puducherry
Bon Secours College, Thanjavur, India
2014
Determinants of Sub-Urban Consumers Intention to Purchase Frozen Food at Convenience Stores in Ongkharak, Thailand
Uttaradit Rajabhat University International Conference, Thailand
2014
Applicability of RSQS at Convenience Stores Perspective in Ongkharak, Thailand
PIMSAT, Thanjavur, India · Madhavan & Sharafuddin
2014
Online Presence and Current Status of Tamil Nadu Tourist Omni Bus Services in Social Media
Fatima College, Madurai, India
2014
Halal Market in India - Opportunities and Challenges
Alagappa Institute of Management International Conference, Karaikudi, India
2014
Tourists' Motivations, Experience and Satisfaction Towards Nakhon Nayok Province
NEU National and International Research Conference, Khon Kaen, Thailand

Funded Research Projects

2025–27
Assessing and Navigating Digital Readiness in GVC Integration and SMEs Competitiveness for Sustainable Growth in Oman's Blue Economy Sectors
Co-Investigator · Ministry of Higher Education, Research and Innovation, Oman
2023–24
Assessing the Digital Marketing Effectiveness of Blue Tourism Services in Thailand
Project Leader · Chiang Mai University, Thailand
2023–24
Exploring Thailand's E-Commerce Attractiveness towards Cross-Border Trade
Co-Investigator · Chiang Mai University, Thailand
2023–24
Modelling Opportunities and Challenges for Seafood Processing SMEs in Global Value Chains - Analysing and Predicting Exports-Imports
Co-Investigator · Chiang Mai University, Thailand
2021–23
Assessing the Determinants of Industry 5.0 Competitiveness Readiness among Thailand's Marine Food Processing SMEs
Co-Investigator · National Research Council, Thailand
2020–21
Analyzing the Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand
Co-Investigator · กสว., Thailand
2020–21
The Mediating and Moderating Role of Social Factors and Innovation Adoption in the Relationship between Sustainable Supply Chain Practices and Firm Performance: A Case Study of Seafood Restaurants in Thailand
Project Leader · กสว., Thailand
2020–21
Trade Opportunities between Coromandel Coast of India and Andaman Region of Thailand - An Exploratory Study
Co-Investigator · Chiang Mai University, Thailand
2018
Supply Chain Management and Logistics in Processed Food and Agro Products Industry
Project Leader · Embassy of India, Bangkok, Thailand