Campaign ROI Tracker
FreeCompare spend, revenue, and ROI across marketing channels.
Excel dashboards, web tools, and analytical worksheets, practical outputs built for real business and academic use. All free to download.
This public toolkit includes ten downloadable Excel workbooks covering campaign ROI, funnel conversion, customer value, churn, forecasting, segmentation, break-even analysis, and competitive positioning.
Open marketing-decision-toolkit on GitHub →Compare spend, revenue, and ROI across marketing channels.
Track deal stages, weighted pipeline value, and rep-level performance.
Model break-even volume, revenue thresholds, and profit sensitivity.
Estimate customer lifetime value and compare segments against acquisition cost.
Plot competitors across two strategic dimensions and identify market gaps.
Analyse conversion, drop-off, and channel contribution across the funnel.
Compare customer acquisition cost by channel and estimate payback period.
Build a 12-month scenario forecast with actual-versus-plan tracking.
Segment customers by recency, frequency, and monetary value.
Monitor customer churn, revenue churn, and retention trends.
Standalone browser-based tools built for quick, useful decisions. Price Memory turns your own purchase log into a grocery price baseline, while Margin Guard checks whether a promotion can recover the contribution margin it gives away.
Browse web tool repositories on GitHub →A local grocery price tracker built as a single-page web app. It stores item, store, price, and date in IndexedDB so you can build a personal price history and check whether a sale is actually below your usual price.
A single-page promotion break-even calculator for pricing and campaign decisions. It compares baseline contribution against promo-period contribution and shows discount depth, promo contribution per unit, break-even units, required unit lift, and expected net contribution delta.
Alongside the live templates and web tools, the next FlairMI product line is focused on writing, revision, and survey workflow. These teaser pages show what is in testing now.
A local-first Quarto workspace with live rendering, chunk execution, citation tools, and project-aware editing.
A revision environment for voice cleanup, AI-pattern checks, and final-draft tightening before submission.
A survey workflow product for versioned instrument design, defensible data collection, guided analysis, and reproducible reporting.
All toolkit files are hosted in the public marketing-decision-toolkit repository and linked above for direct download. The templates are free for academic and professional use. If you adapt any template for a course or workshop, attribution to Mohammed Ali Sharafuddin / FlairMI is appreciated. Questions about classroom use or adaptation can be sent to mohammedali.page@gmail.com.