Teaching

Teaching by Mohammed Ali Sharafuddin: 20 years across three countries, current courses, own MOOC and lifelong-learning courses, and student supervision.

20 years teaching management, marketing, tourism, and business analytics across three countries: Maldives, Thailand, and India.

Currently Teaching

Senior Lecturer, Qasim Ibrahim School of Business, Villa College, Malé, Maldives (January 2025–present).

Marketing Management Decision Making for Management (Business Analytics) Digital Marketing Project Management Business Project Enterprise Project (University of West of England) Undergraduate Internship

Also MBA Coordinator (Blended Hybrid modules, Online MBA) and Course Coordinator for MBA, alongside Quality Assurance Lead duties.

My Own Courses

Two courses of my own, one free and self-paced, one paid and credit-bearing. Kept distinct rather than blurred together.

Maritime Clusters and International Digital Marketing
CMU MOOC free self-paced (~2 hours)

An overview of the Blue Economy, its sectors and clusters, and the fundamentals of international digital marketing: segmentation, sales and marketing funnels, social media, email, influencer, and mobile marketing. Certificate awarded at 70% or higher on the post-test.

The Art & Science of Digital Marketing
School of Lifelong Education, Chiang Mai University paid, credit-bearing (3 credits, 45 hours, 8 weeks, hybrid)

A full digital marketing curriculum: customer analysis, strategy, SEO, PPC, social and content marketing, email, video, influencer and affiliate marketing, marketing automation, and performance measurement. Delivered in English via Zoom and on-site sessions. 2023 (Thai calendar 2566) offering, application period closed.

Student Supervision

Guided more than 40 undergraduate and postgraduate student projects in Business Administration, with a focus on Hospitality, Tourism, and International Trade in Services and Marketing. Current MBA and MSPMM course coordination at Villa College includes student research supervision and professional-development mentoring.

Workshops Delivered

  • Using R for Academic Research (2017–present, multiple runs)
  • Using Open-Source Software for Academic Research (2017–present, multiple runs)
  • Effective Teaching Methodologies & Confidence Building, Centre for Faculty Development, Prist University (2009)

External Open Courses

Curated third-party resources, not my own output, matched to the subjects I teach. Verified free and live before listing.

Fundamentals of Digital Marketing
Digital Marketing

Google Skillshop. 17 modules, ~40 hours, free with a shareable completion award. The same certificate line already on my CV, migrated by Google from Digital Garage to Skillshop.

Marketing in the 21st Century
Marketing Management

The Open University, OpenLearn. ~6 hours, free, no login required. Managerial perspective on marketing as process and philosophy, branding, and international marketing.

Business Analytics for Decision Making
Business Analytics

University of Colorado Boulder, via Coursera. Free to audit. Cluster analysis, Monte Carlo simulation, and optimisation for managerial decisions.

Project Management - Foundation
Project Management

Alison. Free to enrol, study, and complete (only a physical or digital certificate is a paid add-on). Initiating, planning, executing, and closing projects, including risk analysis and business-case basics.

Tourism - Marketing and Promotion
Tourism / Hospitality Marketing

Alison. Free to enrol, study, and complete. Building a tourism marketing campaign: target-audience identification, the customer purchasing journey, and promotional methods.