Teaching

24+ years of teaching, industry and administrative experience, the modules I teach now, my own courses and student supervision.

I bring 24+ years of teaching, industry and administrative experience across 3 countries: the Maldives, Thailand and India. My teaching covers management, marketing, tourism and business analytics.

Currently Teaching

I am a Senior Lecturer at the Qasim Ibrahim School of Business, Villa College, Malé, Maldives (January 2025 to present).

Postgraduate

Marketing Management (MBA) Customer Experience Management (Master's level, for senior managers in luxury resorts)

Undergraduate

Decision Making for Management (Business Analytics) Digital Marketing Project Management Business Project Enterprise Project (University of the West of England) Internship (Aviation)

I also coordinate the MBA, including its blended hybrid modules and the Online MBA, and lead quality assurance for the School of Business.

My Own Courses

I run 2 courses of my own: a free, self-paced MOOC and a paid, credit-bearing course.

Maritime Clusters and International Digital Marketing
CMU MOOC free self-paced (~2 hours)

An overview of the Blue Economy, its sectors and clusters and the fundamentals of international digital marketing: segmentation, sales and marketing funnels, social media, email, influencer and mobile marketing. Certificate awarded at 70% or higher on the post-test.

The Art & Science of Digital Marketing
School of Lifelong Education, Chiang Mai University paid, credit-bearing (3 credits, 45 hours, 8 weeks, hybrid)

A full digital marketing curriculum: customer analysis, strategy, SEO, PPC, social and content marketing, email, video, influencer and affiliate marketing, marketing automation and performance measurement. Delivered in English via Zoom and on-site sessions. 2023 (Thai calendar 2566) offering, application period closed.

Student Supervision

I have guided more than 40 undergraduate and postgraduate student projects in Business Administration, mostly in hospitality, tourism, international trade in services and marketing. At Villa College I coordinate the MBA, which includes supervising student research and mentoring students on their professional development.

Workshops Delivered

  • Using R for Academic Research (2017 to present, multiple runs)
  • Using Open-Source Software for Academic Research (2017 to present, multiple runs)
  • Effective Teaching Methodologies & Confidence Building, Centre for Faculty Development, Prist University (2009)

External Open Courses

These free courses from other providers match the subjects I teach. I checked that each one was free and live before listing it.

Fundamentals of Digital Marketing
Digital Marketing

Google Skillshop. 17 modules, ~40 hours, free with a shareable completion award. The same certificate line already on my CV, migrated by Google from Digital Garage to Skillshop.

Marketing in the 21st Century
Marketing Management

The Open University, OpenLearn. ~6 hours, free, no login required. Managerial perspective on marketing as process and philosophy, branding and international marketing.

Business Analytics for Decision Making
Business Analytics

University of Colorado Boulder, via Coursera. Free to audit. Cluster analysis, Monte Carlo simulation and optimisation for managerial decisions.

Project Management - Foundation
Project Management

Alison. Free to enrol, study and complete (only a physical or digital certificate is a paid add-on). Initiating, planning, executing and closing projects, including risk analysis and business-case basics.

Tourism - Marketing and Promotion
Tourism / Hospitality Marketing

Alison. Free to enrol, study and complete. Building a tourism marketing campaign: target-audience identification, the customer purchasing journey and promotional methods.