Research, textbooks, templates, and open-source tools for marketing, statistics, and management education.
Senior Lecturer at the Qasim Ibrahim School of Business, Villa College, Malé, Maldives. This site brings together research outputs, textbooks, templates, and browser-based tools for management, marketing, and statistics. Current work centres on practical analytics, open teaching materials, and decision-support tools designed for direct classroom use and independent study.
Statistics for Managers
A Quarto-based textbook and teaching suite for management students and practitioners. The first public release is being proofread ahead of a planned June 2026 launch, with the book, decks, datasets, and Moodle-ready teaching materials being finalised together.
A Quarto textbook manuscript for marketing intelligence workflows in R, covering data cleaning, text analysis, campaign performance, network analysis, web and search analytics, customer segmentation, and experimentation.
Applied Methods for Managers
A Quarto textbook in active development on AI-augmented marketing analysis for managers, spanning marketing data, customer understanding, campaign measurement, attribution, forecasting, reporting, and a full case-study workflow.
A Practical Guide for Students and Early-Career Researchers
A Quarto book on rigorous quantitative analysis with small samples, covering exact and resampling methods, rank-based analysis, penalised and Bayesian regression, worked projects, and guided lab practicals.
Ten downloadable Excel tools for campaign planning, sales visibility, forecasting, segmentation, and marketing performance measurement. The full collection now lives in the Marketing Decision Toolkit repository.
Compare spend, revenue, and ROI across marketing channels.
Track deal stages, weighted pipeline value, and rep-level performance.
Build a 12-month scenario forecast with actual-versus-plan tracking.
A public GitHub collection of ten Excel workbooks covering campaign ROI, CAC, CLV, churn, funnel analysis, revenue forecasting, RFM segmentation, break-even analysis, and competitive positioning.
The next FlairMI software line is in active testing. QuartoPad focuses on Quarto authoring, TrimWrite on revision and voice cleanup, and Ethos on survey workflow from instrument design to reproducible reporting.
A local, browser-based editor for Quarto projects with live rendering, chunk execution, citation tools, and dataset previews. Built as an R package for local-first Quarto workflows.
A revision tool for checking AI-like phrasing, flattening repetitive voice patterns, and tightening final drafts before publication or submission. Positioned alongside QuartoPad as part of the same writing workflow.
A survey workflow product that links instrument design, versioned publishing, defensible data collection, guided analysis, and reproducible reporting.
Small browser-based utilities built for practical teaching and everyday decision support. The current collection includes Price Memory for local grocery price tracking and Margin Guard for promotion break-even analysis.
Browse tool source on GitHub →A local grocery price tracker built as a single-page web app. It stores item, store, price, and date in IndexedDB so you can build a personal price history and check whether a sale is actually below your usual price.
A single-page promotion break-even calculator for pricing and campaign decisions. It compares baseline contribution against promo-period contribution and shows discount depth, promo contribution per unit, break-even units, required unit lift, and expected net contribution delta.
The primary statistical environment used across the statistics teaching suite and related course materials. It supports descriptive statistics, modelling, and reproducible reporting for classroom and research workflows.
Point-and-click statistical analysis tools recommended for students new to quantitative methods. Covered in the open-source research workshop series as no-cost SPSS alternatives.
The publishing system behind the statistics teaching suite. It is used to produce the book, companion site, lecture decks, and related teaching materials from a single source project.
Reference management recommended to all postgraduate students. Covered in the open-source research workshop as a free alternative to Mendeley or EndNote.
Practical, reproducible statistical tutorials for marketing professionals. Each post includes interactive WebR code: run R directly in the browser, alongside real business cases, decision frameworks, and sample size planning. No installation is required.
Senior Lecturer, Qasim Ibrahim School of Business, Villa College, Malé, Maldives
Use this form if you want updates on new tools, collaboration, or teaching-related enquiries.