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PB · 01
Persona Builder
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Basic
Standard
Full
01 · Identity
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Name
Role or archetype
One-line summary
02 · Snapshot
Age or range
Location
Occupation or context
Goals (one per line)
Pain points (one per line)
03 · Behaviour
Typical behaviours (one per line)
Preferred channels
Email
Social media
Phone
In person
Mobile app
Search
Community forums
Video
04 · Voice & motivation
Representative quote
Motivations (one per line)
Personality traits (comma separated)
05 · Research notes
Technology comfort
Not set
Low
Medium
High
Key metrics tracked
Notes
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