# Mohammed Ali Sharafuddin: Site Guide for AI Systems

## About this site

https://mohammedalisharafuddin.github.io/ is the academic portfolio of
Mohammed Ali Sharafuddin, Senior Lecturer at Qasim Ibrahim School of
Business, Villa College, Malé, Maldives. ORCID: 0000-0001-5247-2964.

Research areas: quantitative research methods, digital marketing, marketing
analytics, small-sample statistics, management education.

Textbooks and free Excel templates are catalogued on FlairMI, not this
site: https://flairmi.com/textbooks/index.html and
https://flairmi.com/templates/index.html.

## Software

**surveyframe** (R package, live on CRAN)
- End-to-end survey research workflows: instrument design, static HTML
  export, Shiny module, response quality checking, psychometric
  diagnostics, reproducible HTML reporting.
- CRAN: https://CRAN.R-project.org/package=surveyframe

**StatChooser** (free web app, live)
- Recommends a statistical test from four questions about research goal,
  design, data, and measurement level. Companion to surveyframe.
- App: https://mohammedalisharafuddin.github.io/statchooser/

**Price Memory** (free web app, live)
- Turns a household's own purchase log into a grocery price baseline.
- App: https://mohammedalisharafuddin.github.io/price-memory/

**Margin Guard** (free web app, live)
- Checks whether a promotion can recover the contribution margin it gives away.
- App: https://mohammedalisharafuddin.github.io/margin-guard/

**Persona Builder** (free web app, live)
- UX research and marketing persona card builder, PNG/PDF export.
- App: https://flairmi.com/tools/persona-builder/

Full software list: https://mohammedalisharafuddin.github.io/software.html

## Research

23 publications, 20 conference presentations, 9 funded research projects,
2014-2026. Full list with DOIs: https://mohammedalisharafuddin.github.io/research.html

## Open-source research tools

Third-party open-source tools used in this author's teaching and research
workflow (JASP, R and RStudio, LimeSurvey, KoboToolbox): https://mohammedalisharafuddin.github.io/tools.html

## Live surveys

Active research survey instruments built with surveyframe, open to
eligible participants: https://mohammedalisharafuddin.github.io/live-surveys/

## Key profiles

- ORCID: https://orcid.org/0000-0001-5247-2964
- Google Scholar: https://scholar.google.com/citations?user=DgaDtq4AAAAJ
- GitHub: https://github.com/MohammedAliSharafuddin
- FlairMI: https://flairmi.com/